Do the ideas of your technical, R&D & sales people get the interest they deserve? Someone has maybe told you about Andy & Steve but you could be easily thinking:
Selling is not a positive word for everyone. Should you send your people on a course with Andy & Steve would people start to like the idea of selling? Will your Customers notice the Difference?
Think carefully about the following 8 questions. For each question you can mark only one answer so you may need to prioritise, so Good Luck!
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